Siran
sector retail / fashion
Scope Design / Art direction / photography
Founded by world traveler Siran Manoukian, the brand offered a luxury wardrobe that seamlessly transitioned from day to evening with effortless sophistication. The collections featured sleek gowns and jersey knits made from the finest Italian and Parisian fabrics, embodying understated luxury. This appeal attracted celebrity clientele including the Hadid sisters, Liz Hurley, Mira Sorvino, Cindy Crawford, and Katherine McPhee. A unique compass/star marque was developed to accompany the logo, symbolizing travel/glamour. The range was stocked in Harrods, Luisa Via Roma, and featured in pop-up stores in London, Paris, and LA.
