Fitflop
Sector retail/ Fashion
Scope Design / Art Direction / Retouching
FitFlop is a global footwear brand with a presence in over 70 countries, standing apart from typical high street names by grounding its designs in biomechanics — ensuring that comfort, support, and improved posture are built into every step. As part of a brand refresh, I contributed to exploring creative directions for both their fashion and fitness categories. This work spanned in-store posters, print advertising, user interface design, and social media.
