Blue Eriu was Ireland’s first premium beauty store located in Dublin. Eriu was a goddess from Irish folklore, and the brand ethos was to make every customer feel elevated. The 5,000 sq ft store stocked Keihl’s, Chantecaille, Elemis, Shu Uemura, Nars, and housed a florist and therapy studios for beauty treatments. My brand identity was nominated for Identity of the Year at Institute of Designers in Ireland. The scope of the work included identity, art direction, illustration, photography and copywriting.