Spirits

sector design / marketing
Scope Design / Art direction / photography

---

Having worked extensively on the Jameson whiskey brand, parent company Irish Distillers Pernod Ricard allowed me to be immersed in the language of over a dozen beverage brands in their portfolio. I then joined Paris/London agency Chic who serviced brands in the LVMH and Diageo portfolios; Dom Pérignon, Moët & Chandon, and Johnnie Walker. My role spanned concept development and execution, helping to evolve the visual identity of these globally recognised luxury names. I also photographed seasonal promotional displays for spirits and fragrance campaigns in Selfridges, Fortnum & Mason, and Harvey Nichols.