jovonna

Written By Neil O'Keeffe

sector retail / fashion
Scope Design / Art direction / photography

Identity and photography for London womenswear label Jovonna London. Founded in 2007 by Jojo Jiao, the brand has evolved into a trend-driven label with a strong following amongst shoppers and influencers with boutiques in Marylebone, Notting Hill, and Shoreditch. My collaboration began with e-commerce photography, expanding into seasonal lookbooks and campaigns. I later refined the brand’s visual language, creating a minimal, modern logo for use across labels, tags, and signage.

Neil O'Keeffe https://www.nokstudio.com
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