jovonna

25 Mar

sector retail / fashion
Scope Design / Art direction / photography

Identity and fashion photography for London womenswear brand Jovonna London. Founded in 2007, Jovonna is the brainchild of Jojo, who has grown from her Battersea-based studio to four boutiques in key London locations: Marylebone, Notting Hill and Shoreditch. The womenswear brand is trend driven and with a large fanbase it has become a favourite for shoppers and influencers. I started shooting e-commerce, then lookbooks and campaigns and then developed a pared down logo for tags, labels and signage.