Chop Chop
sector F&B / APP
Scope UX / UI / branding / Art direction
This university team project focused on designing a mobile app that helps users create meals using leftover ingredients from their fridge. The process included customer interviews, journey mapping, wireframing, interface design, and branding. Insights from user research—such as decision fatigue, food waste, and time constraints—informed a UX strategy centered on simplicity, inspiration, and ease of use. The app features intuitive ingredient input, smart recipe suggestions, and one-tap shopping list add-ons. The result is a tool that empowers users to cook more consciously and creatively while fitting seamlessly into busy lifestyles.
